An infomercial production company can lead a product all the way through a successful direct response (DR) campaign. Most of these companies work on a paid basis as consultants or contractors but often times there experience is worth the up front costs.
Infomercial companies have all of the tools to create a successful DR campaign whether that be internet, print, radio or television. There are many components and people needed to create a successful campaign. A short list includes:
Each component is an important part of every DR campaign. It is wise not to try to go it alone and make your own infomercial.
One of the most important elements of a DR campaign is the messaging and sales pitch for a given product. These decisions are best left to experts that have sold many products to a variety of customers and price points.
An infomercial production company will also help to make decisions on whether the product should be sold with a short format of 30 to 120 second or a long format 30 minutes or more. This is also a financial decision of course but experienced guidance is often times critical.
No matter what your product or service is you can likely benefit from selling it direct response. This is a fantastic medium that offers you the ability to test every element of your sales pitch while you are building your brand. If done properly the up front costs can be recovered in a short amount of time. In addition there are some DR programs that have ran for decades. A good example is the Total Gym which has been on the air in infomercial format with Chuck Norris since 1997.
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