Need Infomercial Funding For Your Product?

Infomercial funding is available for the right product with the right company. Most media companies will do a phased roll out of a product in order to get the right combination of price point, pitch and offer. It is always important to test a product small scale before a large roll out.

A good friend of mine who invented a household product was recently able to do this. He had been selling the product in a few retail outlets and over the internet with limited success. He approached one of the many infomercial companies with his product and they thought it showed some promise. Not as a single product however which is how he had been selling it. They wanted to sell it as a kit so the price point could be increased to the magic $19.99 threshold.

The next step was to do a small market test. Fortunately TV air time is inexpensive right now, cheaper than it has been in years. He was able to get a sales website built and the air time for a small test for $5-7k. Testing is extremely important and this small test was about to open up some big doors.

One of the larger infomercial product companies saw his spot and wanted to take the product national in the US and sell in Europe as well. They also wanted to do a phased roll out to determine demand and not over commit before proof of success.

Due to the size of the deal, they would end up spending millions on TV advertising, they decided on a royalty arrangement. The tests are moving along and my friend is very happy with the opportunity.

Key Points:

  1. Media tests as small as $5,000 to $7,500 can interest large investments in a larger media roll out.
  2. Infomercial funding is available for successful campaigns.
  3. Funding companies require the infomercial marketer to initially conduct an infomercial media test.
  4. If your media test generates a profitable ROI, media companies will be interested in funding a larger roll out.
  5. You can learn about alternate funding options here.


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