Invention marketing services get a bad rap. Actually you should be skeptical of any person or company that wants to "help" inventors. There have been too many invention related scam's and too many invention promotion companies that want to take your money.
Invention is a tough a business. If it were easy, we would all be rich. But just because something is difficult does not mean that it is not worth the effort. Inventing is fantastic and profitable if done correctly. There is nothing like finding a unique solution to a problem and then getting paid for it.
Unfortunately that is not enough. Learn about another way.
You also must package your invention in a way that will make people want to buy it or a company want to license it from you. This is unavoidable but it is the most ignored and under appreciated part of the invention process.
It is not enough to solve a problem and create an invention. It is not enough to get your idea patent pending or even have an issued patent. Those things are only the cost of admission and the starting point for making money from your idea.
If your goal is to make money from your idea, and I assume that it is, you must develop and market it. You can certainly do this yourself. Successful inventors do this all the time.
How do they do it?
The process is straight forward. There are really only four steps.
99% of the inventors I come into contact with will focus on the middle steps. They will develop and protect their ideas. Those are important steps of course but the real money is made by focusing on the first and last steps.
Evaluating your idea will save you money. It will focus your efforts so you are working on the right products and problems. It does not matter how good you are at steps 2-4, if you blow it in step one you have lost.
You will either be working on a problem that no one cares about, is too small or that has good solutions already. If you pick the wrong problem and spend money on the wrong idea you will never be successful. This is not rocket science.
Solve the problems worth solving and focus your time and money on ideas that can make you money.
The other neglected area for inventors is marketing. Marketing is preparing your idea to sell to the world. Marketing is honing your message and your value proposition. Marketing is thinking through your product name and brand and how it fits in with the rest of the products you will be competing with.
Marketing is not paying an invention promotion company for their invention marketing services to develop and license your idea. They can't help you. They don't care about making your idea a success unless they can use it to market to other inventors.
If you don't have the skills or the desire to market your idea, what should an inventor do? There are a few invention marketing services that can help. How can you tell the good guys from the bad? The bad guys will praise any and every idea to no end. They will always try to hard sell you on their services for large up front dollars.
If you are looking for help marketing your invention you need to work with a company that has some skin in the game. These companies will work for free to partner with you on your idea. Most of the time they accept no money up front and then will split the profits with the inventors after the product is successful.
InventionPartner is now offering invention marketing services that are free to the inventor. We ask you to submit your idea and then we will evaluate it. If the idea is a fit for licensing we will contact you to partner to license the idea. All at no cost to the inventor. You bring the idea and we will do the rest.
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