Infomercial companies can help you If you are an inventor who has a product to license. Most inventors need a partner to pay for the costs of bringing a product to market. There are several companies that can source the products, pay to develop the infomercials, pay for the media, and be responsible for all sales of the product. These companies are usually the bigger kids on the block.
A few of the more well known infomercial marketers include Guthy-Renker,
Ronco, K-tel, Telebrands, International Shopping Network, Sylmark,
TriStar, and others.
Most of these companies have submission procedures that inventors can use to get their product evaluated to determine if it is of interest. The one caveat is that they are very selective in the products they choose to back.
As an inventor, infomercial production companies offer a great opportunity to introduce your product to the world. You also can make a lot of money if you hit on the next Snuggie. One last point to keep in mind. Not all products fit the infomercial model. That does not mean they cannot be successful products. Infomercial products are a special niche but the right product can be a huge hit.
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