Which Infomercial Companies Are The Best For Inventors?

Infomercial companies can help you If you are an inventor who has a product to license. Most inventors need a partner to pay for the costs of bringing a product to market. There are several companies that can source the products, pay to develop the infomercials, pay for the media, and be responsible for all sales of the product. These companies are usually the bigger kids on the block.

A few of the more well known infomercial marketers include Guthy-Renker, Ronco, K-tel, Telebrands, International Shopping Network, Sylmark, TriStar, and others.

Most of these companies have submission procedures that inventors can use to get their product evaluated to determine if it is of interest. The one caveat is that they are very selective in the products they choose to back.


What do infomercial companies look for in a product?

  1. The product solves a common problem ie acne, losing weight, less time in the kitchen etc.
  2. The product is easily demonstrate able. You must be able to SEE the advantages.
  3. A market that is Large that the product can easily fill.
  4. The product price is greater than $20 and allows a 6-8 X markup.
  5. The product offers a great value proposition.


What are the advantages of marketing through an infomercial?

  1. Direct marketing allows you to test like no other medium. Test price, messaging and benefits.
  2. Marketing can pay for itself while your product is being introduced to the world.
  3. Store sales of infomercial products are typically 7-10 times TV sales.
  4. Infomercials allow you to build a brand and reach huge sales numbers quickly.

As an inventor, infomercial production companies offer a great opportunity to introduce your product to the world. You also can make a lot of money if you hit on the next Snuggie. One last point to keep in mind. Not all products fit the infomercial model. That does not mean they cannot be successful products. Infomercial products are a special niche but the right product can be a huge hit.


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