Should Inventors Make An Infomercial?

If you want to make an infomercial to sell your product you are not alone. It was not that long ago that infomercials were considered sleazy or cheap and unethical ways to sell products. Not anymore. Infomercials have taken off in the last ten years and now nearly every type of product is being sold on television, infomercial style.

I have had a few friends that have created their own infomercials. Anyone could do this since digital cameras and video editing equipment is so inexpensive these days. Beware though, unless you know what you are doing the results could be less than desirable. That is not to say there is no value in a crude video that sells your product. If you put it up on your website and drive traffic to it you can test how effective your "infomercial campaign" is.

This is actually a fantastic way to test the viability of your product. By testing small you can determine what sells the product, what price point to ask for etc. Armed with this data you will have many great options for other types of distribution. If your product is a success selling direct to consumers you can continue to sell through this channel, and expand it, or you can confidently pursue other channels such as retail, catalogs or internet resellers.

Many times the one critical element that buyers and resellers want to know is whether you have had success with the product before and if consumers will actually buy your product. If you can confidently tell them the product sells you are a step ahead. By testing with an infomercial you will have this data.

Does this mean that every product is a candidate for selling on TV or direct to the consumer? Of course not. There are very specific types of products that do best in this format. Additionally there is now a lot of competition for viewers dollars. This means it is wise to be selective about which products are sold via infomercial.

A quick checklist of products that do best with the infomercial format includes:

  1. Demonstrate able products
  2. Solves a common problem
  3. Product offers lots of value
  4. Can be sold for a large mark up (usually 6-10 X)

If your product meets most of these criteria it might be wise to make an infomercial.


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