Industrial product design is the art of creating products that are visually appealing and functional. By using design as a tool you can turn an ordinary product into a premium product that creates sales.
A great example of this is the way that Target has utilized industrial design in their store brands. Today Target has hundreds of products with stylish design. Products like toasters and spatulas that until up to a few years ago no one considered to be beautiful. They found out that consumers will pay more for products that stand out and are appealing.
A few of the ways that design can help your invention become a best seller are:
By utilizing industrial product design you also attract more affluent customers who have the money to buy your product at an attractive price.
Many technical inventors may not immediately see the value in design. The best product developers know that benefits and price are not the only factors customers evaluate when making a purchasing decision. Be one of the inventors that succeed and use all of the tools that are available to you.
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